Risk appetite reemerges as de-escalation hopes drive fresh inflows
For the second time in a row, the reporting period for EPFR-tracked funds ended with markets responding to hopes of an end to the fighting between...
Kirsten Longbottom
Kirsten Longbottom, Research Associate at EPFR, joined the company in July 2021 and her responsibilities have since expanded to encompass marketing and sales support initiatives.
Kirsten’s main role is in editing EPFR’s publications, working closely with the research and quant team to produce relevant, frequent content, as well as monitoring and updating the company’s social media channels. She is focused on growing our social media presence by developing new ways to visualize EPFR data and creating more video content. She supports the sales teams’ client retention activities and corresponds with journalists or news sources, providing data and insight upon request. Each week, Kirsten writes the Sector Funds section for the Weekly Global Navigator and has started to contribute to various other EPFR publications.
Since September 2021, Kirsten has been the host of the EPFR Exchange Podcast, a weekly conversation with Cameron Brandt on trends in the data we track and how those trends relate to the global financial landscape. Kirsten has worked towards growing our podcast presence by creating a partnership podcast series where we invite guest speakers to share their unique perspectives on major market topics and continuing special focus episodes which provide an overview of EPFR products.
In May of 2020, Kirsten graduated with Honors from Westfield State University, and received a BA in Mathematics, BA in Economics and minored in Fine Arts. In her free time, she enjoys traveling to new places, yoga and painting.
March ends with a whimper, April starts with a modest roar
Going into the final day of the latest reporting period, which ended April 1, flows for EPFR-tracked mutual funds and ETFs had a nowhere-to-hide...
Multiple defense policies in mid-March
As the first quarter of 2026 headed into its final fortnight, investors were looking at a range of threats to their portfolios. These include...
Keeping the powder dry as missiles fly
As the latest iteration of the long-running conflict between the Iran and the US entered its second week, flows to many EPFR-tracked fund groups...
Will Iranian history repeat itself?
A month after the US bombed Iran’s nuclear facilities last June, major US indexes were hitting fresh record highs, Japan’s Nikkei-225 had climbed...
Another round of bricks in the wall of worry
There was a lot for investors to digest going into the final days of February. The implications of the US Supreme Court’s ruling on President Donald...
Income and liquidity guide flows in early February
Both Physical Gold and Cryptocurrency Funds recorded outflows in early February as flows shifted to fund groups offering income, liquidity or both....
Investors stick to the script in late January
Equity funds dedicated to the Chinese mainland posted another record outflow in the fourth week of 2026 as authorities tap the brakes on a stock...
Digging Deeper in the Commodity Fund Toolbox
In this Quants Corner, we re-explore momentum-based rotation strategies for single-stock Cryptocurrency Funds, assessed whether the growing...
Flows ebb as Year of the Dragon winds down
The third week of January saw mainland China-mandated Equity Funds surrender record-setting amounts of money. The redemptions, attributed to...
Fresh money flows into a wide range of fund groups in mid-January
With the holidays behind them and the first corporate earnings season of the New Year kicking off, investors spent the second week of January...
Can artificial intelligence generate real revenue?
The question of when the vast sums spent by major technology companies on artificial intelligence will translate into new revenue weighed on several...